I'm much more upset with it when it's done from a political perspective. The Clinton Campaign was openly confirmed a while back to hire shills to act as Bernie supporters and be raucous to turn undecideds away, or to mass report Sanders pages on all forms of social media to get them taken down. If it's done to help market something, that's one thing - and while I'd rather there be some form of transparency in that regard, it's not nearly as bad as immorally tweaking the public perception of political figures.
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