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Ruler said:
I think companies who have a lot of money would only do that

I would actually think it would be most common on the midtier level.  Companies that are well off but not big enough to do a marketing rush like Activision Blizzard, Ubisoft, etc.  People often think that the biggest companies do all the worst stuff, but actually it's not normally the case.  Some do, but the majority are far more careful, shrewd, and indirect.