There is something new, or at least a confirmation, about the Pascal cards: it turns out that the "Founders Edition" are nothing more than the reference cards.
Difference Between GTX 1080 'Founder's Edition,' Reference, & AIBs
http://www.gamersnexus.net/news-pc/2427-difference-between-gtx-1080-founders-edition-and-reference
This is, in our analysis of the situation, nVidia's way of avoiding competing with its own partners in the space. The Founder's Edition will cost $700. The MSRP is $600 – so vendors like MSI, EVGA, ASUS, et al. can enter market with cards cheaper than nVidia's own, throw their own coolers on them, and overclock them differently. The vendors will exercise similar control and design/engineering over their versions of the GTX 1000 series as with previous generations. Also as with previous generations, nVidia's version of the card (now "Founder's Edition") uses heavy materials that can run-up the cost. That metal shroud will run-up the BOM more than a plastic shroud from an AIB.
NVidia wanted to land at the center of the stack, providing room for vendors to undercut nVidia reference – err, “Founder's Edition” – prices, but also allowing room for higher-end cards >$700. Drawing parallels to the GTX 900 series, a higher-priced card might be something like EVGA's GTX 980 Ti Hybrid, which ran ~$750-$770 at first launch. This was a marked increase against the MSRP of $650, but offered features which helped carve its own price bracket.
I thought it was worth posting, just in case there was someone with doubts about it.
Please excuse my bad English.
Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070
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