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Rock_on_2008 said:
To trojan horse a HD DVD within the 360 would of been a good idea. Even if it meant making a larger initial loss to build up market share. HD DVD players were cheaper than Blu Ray players.

 so you are saying that MS should have taken the initial big loss to help Toshiba win the format war?that way toshiba would ahve been very happy I guess since it's the MS that is taking the loss.

 

Sony did this becasue they were the creators of bluray,,,so taking a loss on their own product made sense inorder to commercilize it and take the future profits for SONY in account.but I don't think MS would  ahve been too happy to take billions of dollar in loss just to help out Toshiba.