That's a really good (and timely) question. I'd say keep the basic formula and riff off that.
Take Zelda, for example (the series I know and love the best). You had the original dungeon crawler, then a side-scroller with RPG elements, then a third game with a parallel worlds mechanic, then a mix of top-down and side-scrolling, then a fully-3D world with time travel and a day-night cycle. Most recently, you've had a more linear game with a heavy focus on motion controls and a love letter to A Link to the Past with a 2D paint mechanic and online features. And Zelda (WiiU/NX) looks to be an open-world Elder Scrolls-esque experience.
But, throughout all that, the core formula remains intact: real-time combat, puzzle-solving, exploration.
That said, it boils down to the quality of the game. Doom (2016) multiplayer is most disappointing not because it plays unlike Doom but because it's just not very fun. Resident Evil 4 plays very differently from 1-Code: Veronica, but it's a masterpiece.
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