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Aeolus451 said:
sc94597 said:

People of his party are already going to vote. This is called the median voters theorem. 

You must have misunderstood me. Only 57.5% of americans who are eligible-to-vote voted in the 2012 presidential election. Source.  Those 40% that didn't vote are more important than trying to sway independent voters.

That 40% is more of reflection on the electoral system discouraging turnout in non battleground states.  I would be more interested in seeing the percent that didn't vote in the battlegrounds.  I'm guessing 20% or less.