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Mike321 said:
They will miss the holiday sales but March 2017 will pretty much belong to nintendo and the NX, the question here is, will they be able to build enough hype for the NX before it's release date?

I think the March release date is there for Nintendo enthusiasts and core fans as they will buy what ever month it launches and the plan is the build up the hype through the year potentiayl with major showing at E3 and Gamescom to show they have the games this time round and to lead into their first holiday showdown on a positive.