Ok, so here how advertising works. It's used to createa an urgency in the need for the product and create the feeling of purchase in order tosatisfy that need.
Advertising has a cost and a planned return. So, if you are the marketeer, how do you propose to ask money from your boss to promote a product that won't be in shelves for another year? You really can't do much.
I am sure you are thinking of goodwill. So, that is what PR is for. They are not using E3 for it, but we have been told that there will be an event.
This will all go in the communication plan. It will start with the unveil event and it will build from there. Don't expect advertisement until close to release, because advertisement that created a desire that isn't shortly transformed into the act of purchase and revenue is seen as wasted.
So... breathe. Advertisement at this point is well... pointless.
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