They managed to outsmart MS with a one-sided contract for the original XBox. Really an outstanding achievement, but also so devilish that no console maker will ever dare to trust them anymore. Surely not MS, but the others two won't take the risk either.
But actually not a true loss for NVidia business style, they really prefer a high profit and profit margin on each cheap above all, and they produce low end ones just to complete their range of products and gather some more money, but like Apple, they always take the maximum care possible to prevent the low end from cannibalising higher end, more profitable products.
Surely Intel made a far bigger mistake entering the mobile market late.







