| Ka-pi96 said: I doubt they ignored them. They probably put in an offer but AMD were willing to go lower in price than they were. Without knowing how low AMD were willing to go to get the contracts and the profit margins on them it's tough to say whether that was a mistake or not, it may very well simply not have been worth the effort though. |
when it comes to things like these I don't think there is such a thing as not worth the effort.
even if AMD makes an average of $10 in profit on every APU in the PS4/XB1 for say 100M consoles. that's Still 1B in profit right there. And this being the push into X86 territory AMD has almost certainly secured their business across whatever other consoles they want to make. Well, at least going with AMD would be the easier decision.
It remains to be seen in this was a mistake on nvidias part; though I doubt anyone wants to get into such long term arrangements with Nvidia at all. There is a reason why even phone manufacturers shy away from putting their mobile processors in their phones. Nvidia just doesn't seem to be the nicest of bed buddies.
