Digital or retail. Which hits your wallet harder?

[WoodenPints]

It just purely the stupid price differences between retail and digital to why I will take a retail copy over digital take the recent release of The Division on digital its at a whopping £54.99 compared to my pre order I paid on ShopTo of £37.36.

If you wanted also with a retail copy you have the option of cashing it back in to get £25 of what it cost you 4 weeks after if you have completed everything and feel like it has nothing more to offer. Company's should be actually trying to sell you a digital copy for £24.99 so whether I think its an amazing game or complete trash your not putting a used copy into circulation that will cost them 5 future sales as it circulates around and people pick it up used rather than new.

Also did a thread last year about how if more competitive pricing would make people consider going more to digital that kinda fits in with how a lot of replies here feel http://gamrconnect.vgchartz.com/thread.php?id=205243&page=1