Ruler said:
Sony or any console manufacture make 0% profit of the console unit sales themselves. Sony does it for the loyal fans who are ethusiasts on their console, just like with any hobby or product |
Sonys made profit off the hardware for PS4 since almost day one. At launch, tear down estimates had the console pegged at $381 excluding any royalty or licensing fees but including logistics. I'm certain within the first year the console was sold at a profit.