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Shiken said:
It is not. Even if it sells well, the whole concept is stupid and anyone who supports this garbage is a fool. There is no small bump that justifies rebuying a slightly stronger version of the same hardware with no new software, no new features, and will probably be the new PS4 when the PS5 comes out. This is a horrible step in the wrong direction trying to milk the consumers into buying full priced consoles twice as much.

Sony or any console manufacture make 0% profit of the console unit sales themselves. 

Sony does it for the loyal fans who are ethusiasts on their console, just like with any hobby or product