What is the reason behind the PS4K?

[teigaga]

kowenicki said:

Teeqoz said:

As long as it in turn becomes profit. As you yourself have (rightfully) stated, revenue is vanity, profit is sanity and cash is king.

Indeed.

Best profit call would be continue to keep the price of PS4 as high as poss and reduce costs.  They really cant fuck that up from here on in.  So this project, if it exists, would seem to be a vanity project that will generate revenue but isnt guaranteed to generate profit.  Sony dont have the best rep on margins.

Well if a company only done things that were guaranteed to generate profit I think it'd be hard for them to grow as a comany, risk is necessary now and again. I think in this case, the vanity project may have real effects on profit longterm if it happens the limit the growth of competition (NX, Xbox 2) and  delay the need  for expensive full scale hardware revisions (PS5).Naturally these are things that aren't entirely tangible.