I cannot believe people keep spreading these silly rumors.
Sony's goal as a company is to make a profit. Reducing the cost of your console while keep the specs relatively the same will help you sell more consoles. This lets you sell more games and more peripherals, which earns you more money (they don't make any money on the console).
Making a more expensive console is not going to help them sell that many more consoles. And I don't think this would do much to way potential XBox buyers to the Sony camp.
Someone please explain to me why Sony would spend time and money to develop a slightly faster console? How would any of this benefit Sony?
Why wouldn't they just make a PS4 Slim unit, taking advantage of current technologies to make the console smaller / quieter / cheaper? The only real upgrade they should add is HDMI 2.0 and HDCP 2.2, to support the current generation of 4K TVs (and some people have mentioned they should upgrade the Bluray drive to UHD capable, but I still have my doubts they would do this).
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