GameStop launches full publishing division and signs games from Ready at Dawn, Insomniac, Frozenbyte and Tequila Works

[bananaking21]

Teeqoz said:

Ka-pi96 said:
That sounds like a good thing. More companies willing to invest in the game industry and publish games, especially those that are willing to let devs keep the property rights themselves is definitely a good thing.

Gamestop though? How's that going to work? Aren't they one of the biggest fans of retailer exclusive stuff? Could these games they're publishing end up being sold exclusively in Gamestop stores or something?

I imagine them not having the games available digitally xD

why not? why limit their market? they would still have a large profit margin on those. do you expect them not to sell their games at other retailers as well like best buy  wallmart? of course they will, they would be stupid by cutting their market like that. gamestop owns what, half of the retail market share? this way, they make a bigger profit margin at half of the retail market, while also selling it at other retailers to gain more sales and profits.

the games they should publish should be profitable, and the best way to do that is to sell as much as possible of them.