K Wad... A saturated market means that your stores have a large amount of stock and the customers already have theirs. 15% national availablility is not a saturated market. Are you a moron? The Wii is having exactly the opposite problem that the PS3 is having. Everyone wants a Wii and has the money to spend, but they are competing for the limited number of units that are being sold. The PS3 on the other hand is readily available, but not enbough people are willing to spend $600 on it.