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Turkish said:
People always talk about how the big mobile games generate amazing revenue, but seeing this I don't think the AAA games are that far off. Certainly Fifa must be doing big numbers and CoD recently added microtransactions as well.

Difference is the AAA games make tons of money before the DLC and microtransactions.

I wonder how much revenue GTA V has now generated, $5 billion? Biggest entertainment product ever.

Ultimate Team (gamemode in the FIFA, Madden and NHL franchises) generates about $650million annually http://www.gamesindustry.biz/articles/2016-03-02-eas-ultimate-team-earning-around-usd650-million-a-year