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windbane said:
 

But Wii Sports, Warioware, Mario Kart, and Brawl are much better examples of social games than a 1-player exercise board.


Right. That's not really the point though. Getting an adult to even play video games is a challenge. Do you really think there's not much barrier to getting people to even trying out video games? There really is a barrier and Nintendo is trying to tear that wall down.