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Volterra_90 said:

Miitomo is not about profitability, it will be a platform/app to promote Nintendo most famous IPs, new consoles like the NX, etc. Basically, to strengthen the Nintendo brand. So I think that their intention is to expand the Miitomo user base and try to bring them into the Nintendo gaming world.

I was surprised to see that Miitomo is in the top 100 in profits right now, though (I think I've read in USA?). With in-game money you have enough to buy a lot of cool stuff.

Basically, Nintendo itself said that point of Miitomo is to people make Nintendo account and prepare them for future mobile games, and in same time used it to marketing other Nintendo products.