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I think this is a brilliant idea, tbh. It kind of feels like Nintendo's trying to conquer the mobile market in the same way that a developer would try to conquer the console market: by building up a reputation. Maybe each game won't be quite as profitable as the Candy Crushes out there, but it's also a great way to avoid becoming just another one hit wonder. If Nintendo can get mobile users to recognize them as a good mobile developer, I think that this can work. I used to be completely opposed to this, but I like this different sort of approach to the mobile market that they're taking.