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daredevil.shark said:
In mobile market 3% people all downloaded users spend money for the free app. So installbase matters. The app is boring and doesn't have long lasting value. As for marketing. Lol. Who will buy a 3ds after playing miitimo? No one. Nintendo needs to make better game next time.

Yeah, right, problem is that Miitomo is going through updates so we don't really know which strategy Nintendo is planning to do with the app (in the meantime, they're expanding its user base). So, how about no jumping to conclusions? Also, I can tell you for my personal experience that is far for boring, me and my friends are having tons of laughs with the app. Though obviously it's not for everyone (nothing is). It's hard to measure its lasting value, so I'll take a "wait and see" approach.

Also, there's some early statistics that points that Miitomo is above average retention rate, so that's encouraging if we're talking about lasting value.

https://www.similarweb.com/blog/trending-u-s-apps-march-2016

Found it.