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JRPGfan said:
Why does everything that doesnt sell 10s of millions of unit end up called Niche?

Because in 2016 we now have the top 10 game titles account for 30% of all game unit sales. 

In fact, 12% of all games released in 2015 account for around 75% of all revenue at retail/download. 

Big budget games these days either need to go big or risk losing a lot of money. So publishers are creating AAA games like The Division, Destiny etc... that are guaranteed to sell 10m+