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Seems quite a lot, but in the end it all depends on if they're trying something new or they'll just improve on something already existing/invented. I.e. The Motion controls of the Wii as some of you might know were invented by this dude that went first to Sony, then to Microsoft and only in the end to Nintendo to see if they were interested, meaning that Nintendo had to spend significantly less to finalize the Wii compared to probably most of their systems...