well firstly mass market doesn't care about technological advancement to an extent , the care more about how it translates into stuff they like.
On top of this better hardware = higher price point as the price of the product goes up the consumer needs a more signifcant reason to purchase the product.
Realy it's down to the utilisation of the technology as opposed to the advancement of the technology , Innovation > Invention although it is true that alot of innovation would be impossible without invention so they go hand in hand in a sense.







