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DakonBlackblade said:
Normchacho said:

No, it sounds like they expect it to be so good that they can get people to spend a bunch of money on non-gaming stuff just because it's tied to FF15.

They are creating a world,  fleshing it out, telling a story and stuf. The game is the central piece of the universe they are building.

Not to mention all this stuff is great for cross promotion :P