When deciphering companies spin statements you have to read EVERY SINGLE word.
"The Division is breaking records. Ubisoft announced today that its third-person action-RPG has sold more copies in its first 24 hours than any game in Ubisoft’s history. Total digital full game sales of The Division also set new, single-day company records across PC, Xbox One, PS4."
"With the initial success of The Division, Ubisoft now has three of the top four most successful new game brand launches in the history of the gaming industry."
http://blog.ubi.com/the-division-sets-new-sales-records/
EDIT:
"Ubisoft announced today that The Division is not only the company’s best-selling game, but also that it had the biggest first week ever for a new game franchise, generating $330 million* globally in its first five days."
" * estimated world-wide revenue from physical and digital full game sales (including gold edition) only, according to GFK Chart-Track, first parties, retail customer sell-through and internal estimates through end March 12th at current exchange rates"
http://blog.ubi.com/the-division-has-biggest-first-week-ever-for-new-game-franchise/