Apple "innovate's" yet again! Smaller iPad Pro announced... Start at 599$ (for 32 GB)

[LurkerJ]

DM235 said:

This Conan video comes to mind...



Interestingly, they have managed to release a new 9.7" iPad at a $599 price point (where typically, new iPads would start at $499).  It seems like they are trying to increase profit margins...

Because everyone loves a higher price on a product with declining sales.

I remember when Steve jobs first introduced the iPad, he was proud of the $499 price point. I don't get what Tim is doing, that's not how you react to a shrinking market. Introduce a new form factor or something that may ignite sales. The Apple Pencil, which I love, isn't it.

 

 

A camera bump on the new iPad Pro. 

People are gonna enjoy drawing on a device that wobbles on the table thanks to this design decision. /s

Seriously? Jony Ive...