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Mystro-Sama said:

Its the principle. lol

It's more than principal. It's the difference between being a vegan because you don't want to be a participant in animal slaughter, and being a vegan because you think you're doing something about animal slaughter.

When you imply that your withheld purchase has any effect on their bottom line it stops being for the principal, and starts being for protest. They don't care.