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superchunk said:
2008 xmas sales of bluray = very good but < DVD player sales.
2009 xmas sales of bluray >> DVD player sales.
2010 xmas sales of bluray software > DVD software.

However, I won't be part of that. DLC FTW!!!

We'll have to see if this jumpstarts blu-ray sales. They've been sitting in idle when people have been expecting them to increase... they actually decreased a lot after HD-DVD lost, the boost didn't really help.  Then it very slightly increased.

If this doesn't work, it might take till $200 players... that and a lower royalty rate then DVD should cause an industry push forcing owners into Blu. Maybe.