NJ5 on 16 May 2008
I was looking back on some of his older articles, check out this excerpt (especially the bolded part):
These are amazing times and they are the consequence of Nintendo making gaming fun for all the family, instead of the niche demographic that video gaming has traditionally catered to. The annoying thing is that the industry could have made this massive leap years ago, but lacked the will and ability to do so.
Of course this represents a fantastic opportunity for game developers. But they cannot produce the games that they produced before. The audience and its expectations are different now. I have posted this development guide before and it is very relevant:
1) Don’t do shovelware. You are just damaging your brand(s).
2) Write Wii specific titles. Don’t port. You have to respect the interface difference.
3) Understand that most Wiis live in the lounge. And most other consoles live in the bedroom.
4) Polish, lots. Then polish some more.
5) Realize that you have to provide entertainment for the population at large. FPS titles are not a good idea.
6) You need to market completely differently. PR in women’s magazines will work a lot better than adverts in game magazines.
7) Talk to your wife/girlfriend. They understand the Wii better than you do.
Of course this represents a fantastic opportunity for game developers. But they cannot produce the games that they produced before. The audience and its expectations are different now. I have posted this development guide before and it is very relevant:
1) Don’t do shovelware. You are just damaging your brand(s).
2) Write Wii specific titles. Don’t port. You have to respect the interface difference.
3) Understand that most Wiis live in the lounge. And most other consoles live in the bedroom.
4) Polish, lots. Then polish some more.
5) Realize that you have to provide entertainment for the population at large. FPS titles are not a good idea.
6) You need to market completely differently. PR in women’s magazines will work a lot better than adverts in game magazines.
7) Talk to your wife/girlfriend. They understand the Wii better than you do.
Whereas now he says:
The Nintendo Wii is not worth developing for.
Contradiction FTW!
Source: http://seekingalpha.com/article/55589-nintendo-s-wii-mania
My Mario Kart Wii friend code: 2707-1866-0957
