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theprof00 said:

revenue

I notice the author mentioned this as well. Yes, it's true that they want to keep the xbox "brand" alive. But brand does not mean console, or even console in the way that we know it.

I believe that yes, there will be another console from MS, but it's not going to be anything like we're expecting.

Expect no physical media, expect streaming, expect PC processing and cloud solutions.

Basically, expect something like a cable box with a video card and wifi

I think if they do another console it will boast the best hardware, the "weak console" stigma is still haunting them, they've realized that people also care for hardware. They might at some point bring out consoles with no discs though,, even this gen. Xbox 4 might be a Windows 11 machine, the OS part is getting more important for MS.