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QUAKECore89 said:
As usual, it's Ubisoft business. They make new IP with shiny graphics just for E3 show as a tech demo, so, why they're doing this? The hype.

More like parity between consoles and PC.  They do not want to dump a lot of extra work into PC gaming as it will not sell as much there.  Even though games can look night and day better on PC if optimized for it.