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Virtual reality is still in its early days, but it’s amazing how capable it is of making your bank account look a lot less impressive.

HTC revealed today that is has sold more than 15,000 HTC Vive VR kits in the first 10 minutes after it went on sale for preorder. That’s not bad for an unproven technology that costs $800 and requires a $1,000 PC. This comes as companies like Facebook, Google, and Samsung are all moving into this sector. Investment bank Goldman Sachs predicts VR could grow into a $110 billion business by 2020 along with the similar augmented reality tech that mixes digital images with the real world — and Vive is one of the consumer products that could drive those revenues.