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Bandorr said:

So given the options of digital, or "go to a retailer/wait for shipping - THEN going digital" which do you think people chose more?

One is 100% better than the other. You can't resell the physical version. You aren't getting the physical version for cheaper. So what benefit would there be to getting the "physical disk that is a digital download" over just "a digital download?

So people weren't actually given much of a choice. I much rather have gotten a physical version of it for the PC to avoid having to download it - but I couldn't. Thus I got a "digital" copy of it.

That is why I think a console comparison only would be better. There you had the choice of digital OR physical- with pc you don't.

Obviously more people buy digital on PC but it's not as if no one buys the physical box.  Some people just like having the case on their shelf.  Others will buy it as an impulse on the way home from work, or use gift cards, or buy it because of retailer points.  Retailers stock them so they must be selling somewhat.

Also, the comparison is still completely valid because of Skyrim and other PC games that just put a launcher on the disc.