| CosmicSex said: The deals are great for consumers but the problem with this picture is that it isn't manifesting in a win over the PS4. And considering the lead they had from last gen, its really odd that they have to do this at all. |
For me, the reason this problem remains is down to one simple mistake MS made in 2014. When they dropped the price for a 'limited period' and then when sales declined, dropped the price again, they sent out a clear message to their consumers: don't buy yet because if you wait there'll be some great bargains coming down the pipeline. MS have made it almost impossible to sell their console at the RRP. It didn't help that MS have said twice now that 'the last 4 months of the year is when the battle is fought.' Everyone was looking to Christmas, MS crammed all of their games into Christmas and MS then stated it was all about Christmas. Is there any wonder then that their consumers wait until Christmas? They still don't know how to market hardware or sustain a strong presence in said market.
The PS5 Exists.
