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Windows 8 and the Xbox dashboard in particular are designed to be counter-intuitive so they can make you navigate over countless ads and features they want you to use, rather than just going directly where you want to go. It's like how supermarkets arrange everything to be very spread out and in weird places so you're forced to walk around everywhere and see more products. To get a bit salty here, it's one of the anti-consumer practices that has made me lose a lot of respect for Microsoft in the last few years. Making a product worse on purpose to control our experience and suck more money out of us is just not okay.