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Given that Microsoft has slightly inferior spec then PS4 there no reason for them selling at the same price. They need to maintain the $50 advantage just to garther some interest from non-Xbox fans. Microsoft need to focus on the lifetime of the console over short gain. Microsoft should drop the MSRP to $299 permanently with the release of Division or Quantum break, Sony seem unconcern last year about Microsoft selling for cheaper and at this point it's microsoft only thing that they can do to sway future console buyer.