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From Ubisoft's conference call, we learned that they take a 55% cut from retail SW and 70% from digital (95% if it's their own service, uPlay).

Using an example, in a 60 dollar game bought on PSN:

Ubi takes 42 dollars, while Sony takes 18 dollars.

60 dollar game bought at retail:

Ubi takes 33 dollars. Retailer takes 15 (25%) and Sony/MS the remaining 12 dollars.

 

Things are different in EU of course, due to VAT. Let's do the same exercice in a country with 23% VAT

Third party games cost 70€ in EU.

0.23 x 70 = ~16€ goes to the Gov./taxes

I'm assuming the aforementioned percentages only come into play after this deduction; makes sense. So a 70€ game becomes a 54€ game.

Digital:

0.7 x 54 = 37,8€ for Ubi, ~16€ for Sony/MS

Retail:

0.55 x 54 = ~30€ for Ubi, 13.5€ for the retailer, ~11€ for Sony/MS

Now for the cases of first party games, usually 60€ instead of 70€.

Retail:

0.23 x 60 = ~14€ goes to Gov./taxes. Left with a 46€ game.

From that 46, retailer gets 11.5, and the remaining 34.5 go to Sony/MS.

Digital:

Assuming it works the same way as Ubi and their uPlay, Sony/MS take 95% of those 46€, which is ~44€. The rest (~2)is related to CC and service fees.

 

TL;DR:

(these are all rough estimates and bound to vary in some cases, specially because euro value is affected by different VAT in different countries)

Third Publishers take 33 dollars/30 euros from full priced games sold at retail, while the console manufacturer takes 12 dollars/11 euros, the rest goes to retailer.

Third party publishers take 42 dollars/38 euros from full priced games sold digitally, the console manufacturer gets 18 dollars/16 euros.

First party games net the company 57 dollars/44 euros digitally, 45 dollars/34 euros at retail.

PS: further variance comes from the fact that apparently not every company takes the same cut, as EA said they take 60% from digital instead of Ubi's 70%.