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exdeath said:

That said I'm not sure what's wrong with XBox One sales.  They could sell 900 million Xbox Ones and it would be labeled a failure if another platform sold 1 billion.  It's Call of Duty syndrome all over again, where anything else that doesn't sell a bajillion copies day one is a catastrophic failure, doesn't matter that some of the most beloved and successful games of all time sold less than 1 million units lifetime.  It's the same thing as businesses always expecting record breaking profits.  You can't break records every single year nonstop. Eventually the bubble pops.  Just because you didn't beat last year doesn’t mean you're a failure.

You can always find some other product that outsold yours.  Doesn't mean you aren't successful.

The console market is very different from other markets : it's quite a small market (compared to TV/smartphone sales), you can only have one model every few years, consoles don't have any compatibility with other brands so you need a rather big market share to be supported and survive. So it's different from a car maker that can happily make profits with 5% shares.  If a car company is little, you can still drive their cars.  If a console maker has 5% shares, you will not get games. That's why there is only place for 3 constructors, and one can die very fast (Atari, Sega, etc.).