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I can practically tell you for a FACT that they are not losing anywhere near that figure.

It was said that Sony was losing about $300 per PS3 at launch, that was 18 months ago. The price for most computer hardware drops in half over this long of a time. Add to that that the cell is now 65nm instead of 90nm which further reduces costs.

Also a couple months ago, Sony said that they had reached the breakeven point on the PS3's price