Losses can be from so much more than just the hardware, duh.
Buying exclusives
Exclusive content
Advertising....tons of tv commercials (The Saliva, "Ladies and Gentlemen")
Research & Development
Unreleased software that is costing, but not producing revenues yet.
Ect, ect.....list could go on forever.
You can't just assume the loss is from hardware alone, thats dumb. And I shouldn't even need my MBA to explain this to people--it's commonsense.
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