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JWeinCom said:

However, what we do know is that EA's exclusive deal (with Madden at least) only applies to third parties... First parties ARE allowed to make licensed NFL games.  Microsoft and Sony don't do this because they are worried about their relationship with EA.

So, if EA kept the licenses on their new console, Microsoft and Sony would start working on their NFL/Fifa/whatever  games pretty much immediately.  The other games wouldn't be as popular, but many gamers would prefer this to buying a system just for Madden.

EA would keep the hardcore madden fans, and sell a few million units.  Then, when the contracts end, every license would leave, and EA would be on the brink of bankruptcy. 

alright, didnt knew about this madden licensing deal.

But sony and microsoft probl wont have the expierence to make as good games fast.

I wont say the console would be doomed if it would get third party support, EAs real first party IPs (Mirrors Edge, mass Effect, Dragon Age, Battlefield) are for sure on a same or even better level then sonys/microsofts first party ips (at least in terms of popularity). Their only problem would be the strong brand exspecieally sony has with the playstation.