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He's making the same mistake movie companies do and game publishers used to make with used games. Each pirated/used copy does not represent a sale. Far from it.

It's weird that he understands price has nothing to do with it, but then says he might look into DRM for future games. He's basically saying pirates won't buy the game regardless of price, so lets slap some DRM on there to harass the people who do buy the game.