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"...network revenues for the third quarter increased approximately 50% year-on-year."

Not bad.
The more units they get sold through, the faster (early in the gen) the better the payoff for this.
Because once people pay for the service they ll typically stick with it, rest of gen.

Sony need to accelerate sales more, time for some price cuts on the PS4 :p

(would also encurage software sales, and with how 2016 is looking, shouldnt be hard to sell people on buying a PS4)