What do you all think of Gamestop Publishing a game?

[2Quick]

With insomniac's announcement of song of the deep today, gamestop essentially has become a publisher/ third party.  What do you all think of gamestop entering this feild (albeit in a limited capacity).  Will it help or hurt the industry?  does it make gamestop a 'competitor' to other third parties that gamestop relies on to make money.

 

I personally think it is a smart move, as retail stores continue to shrink in the US.  it also makes sense because gamestop joins the group of shared distributors/publishers. (ie EA/ origin, Ubisoft/Uplay, Valve / steam, etc.)