EA announces EA Play 2016, takes place on June 12th-June 14th, no booth at E3 2016

[JEMC]

This year E3 runs between June 14 to June 16, so it's still possible that EA does its conference in the 14th to coincide with the first day of E3.

Regarding this new show, I understand and see the benefits of doing the London part but I fail to see what they'll gain from the L.A. side of all this given that all the attention they could get will fade away once E3 begins.

It's like if they want to have their own show but are too afraid of doing it apart of E3 and all its media attention.