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Xbox for me has always been a console with a lot of potential but a lot of misteps as well.
With the og, Halo came along, replacing my current favorite fps of Goldeneye. Everything seemed awesome, but soon enough the library just didn't materialize, and then when they announced x360, they discontinued all support.
Then with 360 it seemed like all of that changed.
It had support, the console actually looked good. The controller was the single best gen to gen improvement in history. Was out a year earlier than any competition, price was decent.
However, the modular concept of the console annoyed me. Plugging things into your controller just felt very n64 to me. Like 2 gens late to the party.
the rrod, the bad jrpg support, focus was on a genre I wasn't really into. Just had a very "murrica" feel to it that I didn't like. To explain, it has a very "haha enjoy your non-fps games, xbox is king, don't hate". I don't know exactly where it came from, but it just had kind of an ignorant brand association. Like mistakes don't mean anything.
On top of which, I really didn't like how they supported HD-dvd. They purposely put consumers in the way of a format war, and they picked the dying side. Was pretty fucked up of them to do, just to make sony pay a few extra bucks for BR adoption delay.
Then xb1 came out and it wasn't only anti-consumer, it was anti-merchant. It just came off like a tool to move their other agendas forward like azure, etc. Again, felt like ignorance thinking they can just do whatever they want and it wouldn't matter to sales.

Just personally, the xbox brand has a very arrogant feel.
Honestly, I think they've outdone the competition in many ways and really moved the industry forward, but they aren't tradeoffs I would make to own the console. Xbox is good for the industry, but if they had only approached it from less of a "business" perspective, I think they might've had more support from gamers.