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HappySqurriel said:
I don't really understand Sony anymore, in the 90s they were able to be so successful (in part) because they used their marketing to create an image of gaming which was hip and cool and (therefore) make it acceptable to the general public; today they seem to be focusing on bizzare concepts that have shock-value ...

 Yea, I really liked their ads (in the US at least) where they weren't bizzare and actually focused on the PS3 itself (Do you want it ad, Uncharted, and Ratchet ad).