Let's try a realistic one here:
concept: Console that is more powerful than PS4 but fails to be developer-friendly enough to attract third parties. Another Nintendo console that doesn't really know what it is... A console whose specs try to bring in mature gamers but whose kid-friendly image is over-powering and drives them away. Conversely, kids and families aren't interested in it because it costs more than a PS4.
name: Nintendo Go (name is based on a failed mobile gaming concept that never takes off)
look: Powerful console under the hood, but asthetically looks generic and does nothing to attract the eye.
games: Great 1st party games, but extremely long software droughts because of a lack of 3rd party support and Nintendo teams are struggling to produce 1080p games in a timely fashion.
controller: WiiMote, Wii U Game Pad and a new controller for the console are all equally compatible. It is unclear which controller the games are really meant to be played with and consumers get confused in advertisements when they see people holding Wii Motes and think that it is another add-on.
Let's hope that none of this happens...
